Doing business with the Japanese is a book designed as a one-stop guide for all who are doing or planning to ‘Do Business with the Japanese’, in Japan, UK and third countries, and for those from the worlds of finance, politics, the media, teachers and students.

Japan is a vitally important market, with

• the world’s second largest economy
• a quarter of the world’s savings
• 20% of the world’s R&D


Newly introduced measures give easier access to Japan’s 126 million enthusiastic and sophisticated consumers.

Twenty contributors, all stressing that now is the time to become involved - or enhance involvement - with Japan, comment on Japan’s economy and analyses Japan’s problems and prospects in this first decade of the 21st century.

There is guidance to success in this ‘attractive but difficult market’, information on sources of support and practical advice on Doing Business, Face to Face and Getting About in Japan – all in a straightforward and user-friendly format and language.