A one-stop guide to Japanese business practice, but this is no ordinary guide to the dos and don'ts of business etiquette in Japan. Twenty experts and real businesspeople guide the reader in approaching and succeeding in this "difficult, but attractive market".

One of the keys to understanding Japan is getting behind the headlines of the country's decade or so of economic problems. Two leading business journalists, Tomohiko Taniguchi and Anthony Rowley, offer their own perspectives on where Japan went wrong, and how it might emerge from its present difficulties. They pull no punches, but their assessment will provide the astute businessperson with a keener sense of which areas of the Japanese economy present opportunities - and those they should best steer clear of.


David Powers, a broadcaster with more than 20 years of experience of Japan, looks at the barriers (both real and perceived) to doing business. His research reveals subtle, but important changes that have taken place since the collapse of the bubble economy. Recruiting staff has become a lot easier, but will they work the way you expect them to? Is the western business model suited to the Japanese market?

Geoffrey Bownas, the doyen of modern Japanese studies in Britain, has watched Japan for more than half a century, first as an academic then as adviser to big business in both Japan and the UK. He steers the unwary not just through business etiquette, but also provides some valuable clues as to how the Japanese negotiate. His experience comes from sitting at the negotiating table, and seeing it happen.

Christopher P Hood, Director of the Japanese Studies Centre at the University of Wales, Cardiff, offers valuable advice on travel to and around Japan, and where to stay, and when to go.

Together with a chapter on business law, useful addresses, and personal accounts by successful businesspeople from companies large and small, "Doing Business With the Japanese" is an indispensible guide.